Expanding Your Business with a Virtual Showcase
The internet is transforming into a 3D space, also known as web3 or the metaverse.
The door to web3
A new era is dawning for businesses to present their products and interact with customers. Recognizing this many global brands have established their presence in the virtual world: Ford, Hugo Boss, Versace, Nike, Gucci… There are already thousands of such companies! It is safe to say that smaller businesses worldwide should not fall behind. Moreover, now there is an opportunity to open your own virtual showcase completely free of charge.
A retreat into history
For many years the author of these lines participated in various exhibitions with different products and services. It was quite a process! First, you had to create and assemble a stand to showcase your products in a meaningful and visually appealing way. Then you had to transport the equipment to the venue. After that you would spend several days standing at the booth, sometimes outdoors, repeating the same information and answering the same questions over and over again. Amidst the noise and commotion, you would end the day exhausted. At that time the dream of creating a constantly active showcase on the internet, with all the voice work done by an indefatigable android, seemed marvelous. And now it has become possible.
Virtual showcase
A virtual showcase or showroom is an interactive 3D digital space on one of the metaplatforms. Visitors enter the space and see not just a flat screen image but a three-dimensional environment that allows them to view everything from different angles. They can do this at their own convenience, without crowds and rush, always receiving a warm and attentive reception.
Any business that offers any product can have its own virtual showcase, from manufacturing machinery to selling underwear. Even beauty salons or fast-food restaurants can have one. Additionally, a single virtual showcase can be “linked” to the local market, professional associations, and participate in various exhibitions both domestically and internationally.
“Can” does not mean “must.” If someone simply sells products or offers services and his main selling point is price, then he doesn’t need a virtual showcase. But if you want to add additional value to your product in the eyes of the customer, create an image, and enrich the product with internal content, then you need a virtual showcase. It doesn’t matter whether you sell your product wholesale or retail, whether you work with end consumers or B2B clients.
All these elements form a brand. If there is something to tell about your business, a virtual showcase provides tools that allow the customer to immerse themselves in your world and your product. They can have an immersive experience that traditional tools cannot provide.
Functions and capabilities
A single virtual showcase can perform the following tasks:
- In the local market — expanding the audience by offering an immersive experience to visitors. It’s an excellent way for a company to stand out in a market with similar products.
- Participation in professional associations and communities — virtual showcase can be connected to a Community Map with search functions, making it easy to find the brand or product.
- Participation in national and international online exhibitions — generating additional traffic by attracting interested visitors to a showcase. There’s no need to travel far with the product; potential customers will come on their own.
- Presenting a project or startup to attract partners and investors.
Virtual showcase vs traditional web page
Let’s reiterate that a virtual showcase is a 3D space. But the difference is not just that. The idea of a showcase is for visitors to read less and look, listen, and even feel more. The content is curated to immerse the visitor in the company’s world and its products. The immersive effect is enhanced by the use of artificial intelligence (AI), augmented reality (AR), and virtual reality (VR).
The visual tools in a showcase include banners, screens, and 3D elements. Banners display images with brief descriptions, including dynamic .gif images with links to relevant web pages or social media. Showcase banners act as entry points. When clicked, visitors can access detailed information in a separate window such as a product page in an online store.
Videos from YouTube channels are displayed on screens. This is a standard practice but it’s preferable for the videos to be visually captivating. The goal of a showcase is to create a “wow” effect, an irresistible desire to explore further. Technical videos can be found on product specification pages.
New tools
Soon it will be possible to integrate AI virtual sales assistant into a showcase. This assistant will engage visitors by providing information about the company and its products. The virtual assistant can conduct guided tours in multiple languages. Thanks to training the AI assistant with company materials it can provide qualified answers to questions.
The task of AI assistant is to provide detailed and accessible information about the product, its features, and advantages. This works similarly to an audio guide during a tour. When approaching a particular object, AI assistant provides information about it. They can also share details about the company, its history, corporate culture, production process, and related products.
AI virtual sales assistant handles the routine but necessary task of initial customer information, and this task can be automated. The virtual sales assistant is solely dedicated to the company, requires no salary or commissions from sales, and can work 24/7. This saves the time of live salespeople allowing them to focus on key details and customers.
Visually, the virtual assistant can have a male, female, or any other appearance.
Evveland metaplatform
It may seem like we’re talking about future technology but that’s not the case. Evveland global metaplatform offers the opportunity to create your own virtual showcase right now. And it’s completely free.
What do you need to do? Simply send a request and receive an invitation with an access code to the showcase’s backend in your email. This code allows you to manage all the content in your showcase. Special knowledge is not required, just a bit of imagination and creativity.
Evveland metaplatform is deployed in dozens of countries across Europe, North and South America. Its headquarters are located in Miami, USA. Just recently, at the Crypto Week Madrid 2023 conference, Evveland was recognized as the Best Metaverse of the Year.
The Evveland team from various countries has put in a lot of effort to make it easy and fast to create virtual showcases. They have chosen the 360view format which allows visitors to enter a virtual showcase even from their mobile phones, without having to wait for heavy 3D graphics to load.
In Evveland there are sites tied to territories and cities, as well as sites associated with professional communities and fan clubs. For example, Kyiv Metamall is open in Ukraine, which is the first virtual brand center for Ukrainian companies.
Virtual showroom
A virtual showroom is a separate metaspace connected to the main Evveland pavilions through portals. Virtual showrooms can be built on the Evveland platform or on other metaplatforms, depending on the product and target audience. Virtual showrooms on the Evveland platform have three viewpoints, allowing the presentation of different product groups or the demonstration of a process that may be expensive or impossible to show in a physical world.
Virtual showrooms on other 3D+avatar metaplatforms offer immersive capabilities but require time to load and may not always support smartphones. To fully utilize the entire visual representation arsenal of a brand and achieve maximum visitor immersion, custom development is required for virtual showrooms.
Each virtual showroom or showcase has its unique internet address. This allows them to be easily linked to any company resource using a simple URL.
Conclusion
Web3 is knocking on the door. Technology is advancing rapidly, so there’s no need to wait for it to mature completely — it might be too late. It’s time to create virtual showcases/showrooms today. This provides competitive advantages to companies and brands, opening up exciting new possibilities.
Ahead of us lies a great journey through the metaverse which we can all fill with useful and interesting content!
